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The most critical and least validated product risk
The paradox of users
How to Measure the ROI of UX: challenges and alternatives
Measuring vs. Understanding: metrics is not quantitative research
Product Design and Product Designer: demistifying buzzwords
What is a product?
How to define metrics with the “Questions first” approach
The Full Loop Analytics Framework
Insights template
No ROI no Design (revisited)
Law of diminishing returns, design and decision making
If you want to improve the funnel, just look outside the funnel
Thoughts on Analytics
Gathering requirements vs. assessing needs
The Minicanvas
Think No UI? Think again
The illusion of lean: User stories vs User problems
Designing for Decision Making
“The kids are tired”
Saying No to a Client
Building healthy products: from Output to Outcome
Kano model, product design and startups: a powerful combination
Getting ready to design
The UX practitioner pyramid
Is too much testing bad?
No ROI: no Design
UX in 2018 – Designing experiences for a multi-device future
“Design is different”
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